We all know the usual Time Intelligence function based on years, quarters, months, and days. But sometimes, we need to perform more exotic timer intelligence calculations. But we should not forget to consider performance while programming the measures.  Introduction  There are many Dax functions in Power BI for Time Intelligence Measures.  The most common are:  You…

Introduction Data science is undoubtedly one of the most fascinating fields today. Following significant breakthroughs in machine learning about a decade ago, data science has surged in popularity within the tech community. Each year, we witness increasingly powerful tools that once seemed unimaginable. Innovations such as the Transformer architecture, ChatGPT, the Retrieval-Augmented Generation (RAG) framework, and state-of-the-art Computer Vision models — including GANs — have…

Which Outcome Matters? Here is a common scenario : An A/B test was conducted, where a random sample of units (e.g. customers) were selected for a campaign and they received Treatment A. Another sample was selected to receive Treatment B. “A” could be a communication or offer and “B” could be no communication or no…